Let’s face it: you need sales.
Without customers or traffic you will slowly (or quickly) go out of business. Today it’s difficult to use the tools of the past to stay in the lead, because digital business is truly taking off.
Many thousands of stores are closing this year in lieu of more powerful and efficient online shopping systems. What does this all mean?
You need a website!
If the most powerful of companies are noticing a change in their local retail locations and deciding to change their models, then you should probably notice as well. While it is easier to keep a physical location open for customers when you’re a small business, this doesn’t mean you don’t need a website. In fact, if you don’t have an online presence you don’t exist to customers.
You have a website, but it’s not doing much
You should be alarmed. In our experience web traffic can convert into a local sale better than traditional print marketing. Over 14% of online searches turn into a sale, whereas only 1% of traditional printing ever sees a conversion. This is true for almost all industries across the country.
Do not fret for there is a cure! We need to start you on a marketing regimen that consists of site audits to understand the problem, followed by a sound solution consisting of a few parts:
- Natural search traffic (called SEO)
- Index and sitemap submissions to directories
- On-page optimizing, including heading tags and other bits of coding
- Influencer engagement (helping other people talk about you)
- Press releases and events
- Email/newsletter campaigns
- Social media campaigns
You live near Puyallup
Excellent! Iron Opal Marketing is situated in this wonderful town as we’ve mentioned before. This location is ideal for tech companies, industry, sea-side services, agriculture, education and more. Washington is one of the most cultured places I’ve had the pleasure of living in, so it’s no surprise the competition for great marketing is so fierce.
If your business isn’t doing as well as you know it could be you need to give us a call!
We will grab you an additional $2,500 to $35,000 per month on average, as experienced by your competitors.