50 Easy Ways to Drive Traffic to Your Website

Do you need traffic for your business? Is your website not bringing any meaningful income?

When was the last time you stared at your Google Analytics Dashboard with a big fat 0 in your face? Everyone’s been there, and there’s only one solution…

You need traffic!

Without traffic, your website is a losing game. It takes money, time and social energy to run it efficiently, so you better be sure you’re getting a return on your investment.

I’m sure you’ve tried quite a lot of different tricks already, and perhaps some of them worked. Marketing can be a tricky game because it’s always changing and strategies lose potency as more and more people are subject to them.

Over 17 years Google has been refining the process as exploits and breaks in the system were discovered. Now it’s pretty difficult to find exploits, and ranking a website requires people to actually want to be on that website. A marvel idea!

easy ways to drive traffic Google

So what can one do? What do Google, Bing, Yahoo! and other search engines look for on your page to get more visitors naturally?

The first thing you need to know about SEO…

… is that most heavyweight search engines have artificial intelligence which tracks… well, everything. Your web navigation is logged in a little thing called a cookie. The cookie can compile information on where you’ve been and what you are doing, and is kept individually from each other website. Learn more about cookies.

RankBrain is the name given to Google’s artificial intelligence which is tasked with learning all of the connections between websites (by following millions of links a day). RankBrain is built upon a couple decades of search engine knowledge, which Google uses to fine tune the desired qualities from websites. It uses this data to rank websites based on hundreds of different signals, none of which is more important than any other.

Well, almost as important.

These things are all equally important:

  1. Content – You must have quality content people want to experience. It’s that simple. Attract people by writing and drawing amazing stuff. The longer and more involved your visitors become, the better they understand your authority on the topic.
  2. Links – Google requires links to be able to see all the websites. If no website linked to another the system stops working. Getting high-quality backlinks from primary authority domains transfers some of that authority to you. It’s very important to note that quality is king, and links from low-quality domains (spammy, shady) can hurt your website.
  3. RankBrain – This little fella wants to see correctly formatted page content, like titles and headings, and descriptive language (especially on image alts!), and stalks visitors for you in order to report how long they stuck around and what they liked best.

Don’t know about Search Engine Optimization yet? No problem!

How do I use Google to get my business seen?

There are many things one might do to garner Google’s attention and favor, with the gains being a prime position in the ranking list.

Each tip below is just a minor part of the whole picture. In reality, you’re going to need to do all or most of these because that’s precisely what everyone else is doing.

Maybe the steps will change in the future, and if that happens we’ll be sure to keep you in the loop. Until then…

Let’s dive right into the top 50 easy ways to drive traffic to your website!

1. Submit your website to directories

Everyone knows this one, so let’s get this out of the way.

Submitting your website to a directory isn’t going to add many new visitors, however it does put your website on the map, so-to-speak. While I do advise you ensure google has your sitemap in the Google Search Console, what I really mean by directories are websites like Web Designer News, InstantShift, StumbleUpon and more.

Just do a search for “Submit News Story” and you will find websites willing to accept your content. Some will ask for an actual article, and some will just list your domain.

2. Link to your social media groups and your website

Another trivial thing that needs to be done early is to link your social profiles with your website. Fill in the “homepage” or “website” profile details linking back to yourself. If people look for you and they don’t see your website, they probably won’t ever know about it.

Okay, these first two were gimmes. I hope you know to do these things already, but I had to include them just in case. Everyone forgets the little stuff sometimes. That’s an important lesson in running a business: track everything. Don’t worry, we’re about to increase the potency of these tips…

3. Paid search advertising

Paid search advertising are those results you see at the top of search engines after you make a query. The very first listings are paid ads. PPC is good because you only pay for visitors who actually click your ad, and thus are much more likely to need your product or service. Try Google and Bing paid searches.

Paid search results can be an immediate bump in traffic, but you’ll typically be paying for each click. You can really get some serious results with this, but only if you have the funds to invest in it. Many businesses invest many thousands of dollars in paid advertising each month.

Just be warned that only 20% of people seeing those ads click on them, while 80% click on natural organic search results (SEO).

And yet many businesses are finding quite a lot of benefit from this sort of advertisement, including a ladies clothing e-commerce store which spent around $56,000 in order to make around $224,000. Do it well and you can get these rewards too.

easy ways to drive traffic Social media

4. Display ads (banners)

Your traditional digital advertising does still work, though not as well as it used to 10 years ago! Banner (or display) ads are the picture advertisements you see that motivate you to click on it. Look for ad spots on high ranking authoritative websites like Taboola and OutBrain.

Despite their decline, if you target intelligently, you can save costs by launching banner ads instead of paid search ads. For instance, Google launched a banner ad around their Android wearables line and increased brand recall by 15.8%.

5. Social media advertisement

More than 82% of all people are on social media as of 2017. Facebook, Twitter, LinkedIn, and Youtube all have advertising systems you can use to great effect. Even better you can critically target very specific audiences to ensure your prospects are pre-qualified. In all cases it seems visual content, like a flashy image or a video, is the most clicked on stuff. So don’t just use boring text on social media.

Facebook is great for connecting with people based on connections and interest. The Facebook groups are very handy to find thousands of people relating to nearly any topic or industry. Find like-minded people and people who want what you have.

Twitter is useful for quick and tempting advertising or interest gathering. It’s easy to announce deals or events via Twitter, and as usual, try to be graphic about it. Tweets with images pull in far more clicks than without.

Not sure it works? Mercedes Benz, Dove, Nutella, Oreo and countless other giant entities beg to differ.

6. Use microformatting and Schema

When you search for a fact and Google just gives it to you right on google.com, and you didn’t have to visit any other websites? Microformatting allowed that possibility.

If Google gives satisfying information to the visitor, then the webpage it sourced that content from gets a big boost in authority. Learn more at Schema.org.

Facebook has its own microformatting system called Open Graph, as does Twitter and a few others. It’s easy and important. Do it.

7. Cross-promote your content into social media

Write a nice long, elegant post. Originate some content you know people will want to read because you’ve put a lot of hours into researching it. Then, you simply take a part of the writing and expand upon it in a social post, adding original content inside the social media platform.

If the content on your website is, say, 50 steps people can take to drive traffic to their websites, you should take one or two of those steps and write up additional content only findable on your social media post. Link to your website and tell them they have to go there to read the rest.

Drive that traffic back into your website, like a traffic cycle.

Speaking of…

8. Use Calls-to-Action in your content strategy everywhere

Your website should have these calls to action, as should your social media profiles. Advertisements need them, your cold calling and emails need them. Calls to action enable the other side of the conversation to act immediately. It’s a prompt that urges them to continue forward with the engagement.

That said, ensure your CTAs are clear and concise. Entice the visitor to click by giving a good deal, or unbeatable information, or a possible lead to what they really want. Tricking people will not work, you have to be genuine to succeed in engine optimization.

Here’s a few tips on crafting snazzy CTAs.

9. Run contests

Twitter, Facebook or anywhere else you can get a good following of people that can easily share a contest. Give something away, maybe even 3 somethings, to the best person that…. does something. It really doesn’t matter, you could ask people to draw or paint a remix of your logo, or make a video detailing themselves, or just reply to a conversation and get “in” on the giveaway.

The goal here is to spend a little bit of money and get a medium amount of public credit in return. You can use anything, really. Hand out toys or games, or something better, like Raspberry Pis, or supplies for crafting and art. Give people something they will remember as a gift and they will likely push it forward.

Sweepstakes and contests are nothing new, and TheBalance has a little bit on why that is.

10. Post to groups and message boards

Facebook and LinkedIn have group sections to increase your visibility and credit in the eyes of those group members. On Twitter and Youtube, you can use hashtags (#) to the same effect.

The task here is to add value to these platforms and manage content to engage users on their own turf, then bring them to your website to close the sale. Ensure your website is similar to what your target audience is expecting.

easy ways to drive traffic Discounts

11. Offer discounts in select places

Offer discounts for your products or services by some small percentage like 5-10%. Generate codes that give you a clue as to where the new customer is from, so it’s easier to track where they are from as a visitor. The discount gives them the incentive to use your service, and you get a free contact to someone who is probably looking for what you are trying to sell.

Not sure discounts will help your bottom-line? If you play video games you may know about Valve’s Steam digital store. They frequently have summer sales on games and have done a lot of work tracking how much profit a company can gain by smart usage of discounts.

Check out this article that should enlighten a few things about the topic.

12. Work with Influencers/Engagers

Influencers are the people who have a big following, typically on social media, but really anywhere and in anything. If you can somehow leverage something or someone popular and get them to advertise your stuff for you, you will gain substantial benefit. What’s in it for the influencer? Well, there’s many things that an influencer might need, and you can buy their services many different ways.

I must be clear here that Google does not like when you pay someone under the table to alter how the search engine perceives your website. This. Is. Not. That. Paying people for their work and talent is part of who were are as a society, so giving an influencer an exchange for them to post or repost or brand is completely fine. We’ve been doing it for centuries with post releases and journalists.

Speaking of journalists…

13. Craft and issue a press release

Brick and mortar stores have been using this widespread press releases since before history became history. How many exciting memories can be had for you during the time of a grand opening, just by influencing us to feel like new things keep happening? People love knowing about new things first, so they can tell everywhere else first. Is it petty? Who knows, but it’s definitely a psychological fact about us!

Draft up a press release, a grand opening, or a spectacle for the public. Get your name in a prominent newspaper or journalist’s website. It can give you a huge spike in traffic that returns month after month as new people pick up the story.

14. Headlines are important! Optimize them

Refine headlines to make them shorter and more concise. Try to use headlines that match what people are searching for, and it helps if you provide an anchoring element, like a number or place. Instead of using “how to tie your shoes” perhaps try “13 ways you can tie your shoes – which do you like?” Engage the reader to click on your article with the headline alone.

15. Optimize your page for search engines

It’s absolutely imperative that you use proper SEO guidelines when designing, coding and publishing your website. Number fifteen may seem short in content, but in reality, this suggestion should be very high on your list of importance.

Also in this list is responsiveness. Your website NEEDS to be mobile ready. More than 60% of internet traffic is mobile! Don’t lose these juicy visitors on the ground floor.

16. Site speed is very important

The speed with which your website, and each individual page, loads matters. People will stray from your website if it takes too long to load. Check it out. After 2 seconds roughly 15% of people have bailed, and after only 4 seconds 25% of all visitors typically move on.

Every second it takes to load is another 7% of people that will never become a sale. Here’s an insightful article you should check out which describes important aspects for SEO.

17. Target specific longtail keywords

It’s a lot easier to target niche keywords that selectively pertain to you and your business niche and specialty.

For instance, trying to rank your website on the global keywords for “pens” may be near impossible unless you have a large budget. However, using longtail keywords like “custom made fountain pen in Seattle” you will find it’s far easier to get your business seen. Instead of just “eagle hats” try ranking for keywords like ”

Not only can you dominate on keywords like this, but then you can branch out into the higher, global SEO markets.

Yoast goes over, in detail, why long tail keywords can do so well.

18. Industry specific forums

Go to Google (or Bing) and search for “[my industry] forum” and boom, you’ll find many places you may not have known about, with people all talking about things you are interested in. Constantly… 24/7. You can use this to better your game, make connections, and learn more techniques to ply your trade. You may need to register to post, but usually not to read. Sometimes it’s a lot easier to become a part of an amazing large community instead of starting one by yourself.

19. Blog about it

There are professional platforms which allow you to post custom articles, where everyone can visit and read them. Try websites like ProBlogger and CopyBlogger. This can be used to kickstart your own website by authoring yourself credit amongst your peers. Write well enough and you may get a following before your website reaches popularity.

20. Build inbound links

Links are highly important – Google says they are either first or second in importance to ranking a page.

You must get quality websites that have a high domain authority to link back to yours. Many such websites offer guest commenting which allow you to direct a few people to your own site from theirs. More importantly, it lets Google know your site may have something similar to the popular, high ranking one.

Use this tool to search your website’s backlinks and find errors or bad links.

21. Don’t build inbound links

Okay, I’m just being funny with the headline, but seriously – do not spam links to your website from low-quality domains. If Google sees 200 links from websites it knows do not have any good content on them and are only trying to garner PageRank, then it penalizes that website. It’s not about how many links you have links at all, but about quality.

22. Create viral media

To many marketers, the holy grail could be viral marketing. It can create untold buzz and attention for a brand, and the right viral attempt can be the deciding factor in your success as a business. That’s why it’s so freaking hard to make anything actually go viral. There are entire industries built around the estimation of potential audience spread, and proprietary processes of creating viral media.

Create a funny, shocking or simply amazing publication (like a video or article) to grab their attention, and then inform them of your services.

23. Beautify your website/content

Images and themed color palettes are key to ensuring similarity across your entire brand, including the website. People want to feel like they are somewhere well designed, with lots of meaning and message to show them what to click and where to read. It can be too easy to get lost on a badly designed website and get frustrated and leave.

Ensure your website is easy to follow and figure out.

easy ways to drive traffic Paint Splatter

24. Mix it up

To be honest it’s near impossible to determine precisely what caused a visitor to do what they did. You can (and should!) be using metrics and conversion factors to figure out hard numbers on what visitors are doing on your website. Google Analytics is probably the best.

That said, post content of different lengths and writing styles. Try to find out what works best for you in your market and industry. In fact…

25. Skyscraper (longform) content is making a comeback

Everyone remembers those web pages that just kept scrolling down. Every new scroll would bring another flashy image trying to sell you something, or entice you to stop worrying about the consequences, yadda yadda. Well, people wised up, and those don’t work so well anymore!

However, professional SEO Experts like Chase Reiner and Brian Dean have noted the longer pages weren’t really the issue — the content was. People really don’t mind scrolling so long as they kept getting juicy treats, like entertainment, and information, or maybe just fuzzy kitties. You should shoot for 4,000 – 10,000 words in a longform article, and you can’t skimp on content. If it dries up for too long people will bail.

Congratulations! You've made it to the halfway point.

26. Update regularly

Ensure your audience keeps coming back. This has a triple effect of bringing back your current audience, reminding your audience you exist and have something for them, and brings in new people thanks to shares. Write articles consistently — say once every month or two depending on your industry and clientele.

Additionally, more content allows Google to better categorize your website into the niche that best suits you. This is sometimes called Topical Seeding and is a good thing.

27. Do not duplicate your content

Google doesn’t like when you have the same phrases over and over. It thinks you’re trying to game the system like people used to do, by just spamming keywords all over. This does not work anymore. At all, in fact, as it hurts your overall score.

Use this website to check if you have duplicate content. If you do, figure out what’s causing it. If you’re using WordPress you may need to noindex your tags or other post taxonomies. Are you using rel=”canonical” to make sure Google knows the HTTP and HTTPS sites are considered the same? If not that’s duplicate content. This is a big deal for SEO.

28. Audit your website

Every quarter of a year you need to audit your websites. In fact, many folks think you should audit anything critical or crucial to your business every quarter.

Even if you’ve just audited your website a few months ago, it may uncover something that has happened since. The internet is a wild front, and new things are constantly happening.

There are many tools you can use to audit a website (too many to list), but here are some of our favorites.

Do you need help with a site audit? We’d be more than happy to help.

29. Expert interviews

Here’s what you do. Reach out to other experts in your field and ask them to contribute their opinion about a certain topic. It’s easy to setup and all they have to do is write back their findings or discoveries — who doesn’t like to have their voice heard?

This has massive benefits:

  1. It’s usually free.
  2. The influencers will often link back to your story, gaining value to your traffic.
  3. This displays your talent and skill on the same basis of other renown experts. That’s big.

It’s advised you take their contributions and add your own story to the mix. Bring the audience through a story from one expert to the next in brief transition pieces. The longer the content the more people hang around and bring you visitor-juice.

30. Poach dead links

The web is alive. Over time websites shut down, companies go out of business, and people lose interest. This leaves little holes on everyone’s pages and often times they don’t even realize it’s happened. Broken links are frowned upon by Google, because it wastes their time by telling their bots to access domains that no longer exist.

When a visitor clicks on a broken link they get a 404 error. That means dead-end. How can this help us?

Actually, you may wonder why you hadn’t thought of this yourself because it’s not very hard.

  1. Find links on popular websites with high authority that are dead.
  2. Create your own spin on the topic, and post your own article on your own website.
  3. Contact the popular website and kindly inform them of the dead link. Then offer your own link in exchange, for free. Most webmasters will be glad to remove the dead link and not have to find another authority on the topic.

You saved them time, and in return, you get fresh link juice from an outstanding domain. Easy pickins.

easy ways to drive traffic content

31. Stockpile SEO Method

Chase Reiner coined this phrase, and I agree on its validity.

Essentially you create expert quality content on topics that aren’t yet very popular, but you think will be very soon. Getting ahead of the game means Google will offer your stuff up first when said topic starts its debut. Need to know more? No problem, check out Chase!

32. An AWESOME newsletter

I feel I need to emphasize the word awesome because… it needs to be so. Every other website in existence likely has a newsletter they will be happy to blast across your face when you’re just minding your own business reading an article. Don’t do that.

Offer the audience something of real value. Write an article you truly believe in and shove it into an autoresponder, or a PDF that becomes available when they give up their email. I use Contact Form 7 for this, but you can also use Gravity Forms or… really anything. It’s something you need to do to get an edge.

It’s a small exchange that most people will be handy-dory to accept, especially if you ensure their privacy will always be kept (and actually do that).

After that…

33. Every few months email your newsletter group something new

Continue to bring content to your visitor base. Continue to remind them you exist and are relevant, and have amazing offers for them should the need arise.

Don’t sell through your newsletter. Only inform and offer.

The goal here is to be the first party to initiate contact and to give up something of real value. People who receive something they perceive to be valuable often feel like they must offer an exchange of good will, making them more susceptible to your side of the conversation.

Oh also, images sometimes are no go in an email, so don’t go too crazy. Tasteful images can help.

Note: researchers say most companies send out too few emails. Customers want you to email them at least once a month, on average.

34. Repurpose your content

What does this mean? Take an article you’ve already had success with… and market it again.

So the real tip here is you need to take a specific part of said popular article and write more on that particular topic. Take something you know you could write 500 or more words on, and expand upon the original concept slightly. Do this in a post on your favorite social media site, linking back to your popular article.

This is two-fold, in that it is utilizing social media to great effect, and you’re repurposing content you didn’t have to write all over. Just reuse old content, and make sure it’s still relevant.

35. Launch your content again

Yup! Just re-release an older and authoritative article as if it were brand new material. Choose an article that’s not in your top 3 — stick with articles that aren’t doing bad, but didn’t quite hit the mark.

How? Change the title, and the content, to retarget a new group of people, or a new concept, or a new… whatever you like.

People don’t mind when authors edit their content because this shows care for truth and integrity. Even if you have to relaunch an article 30 times if it starts ranking really well for you than it was worth it. You can show edited by marks, or “Editor’s note” to help to revisit readers and to see clearly what is new or updated.

And when you change your title and content properly, Google may start picking it up more. Just use trial and error until you get a feel for it.

36. You want citations

It seems Google likes when everyone has citations, not just local businesses like we used to think. Citations build trust, especially when it’s from a respected domain.

What is a web citation? It’s when other websites list your business info on their pages. Like company name, address, phone number, etc. Like I said, Google loves this. And it works for all businesses, not just for local SEO.

Want to get more citations? Register on business directories (that don’t suck) like Manta, Yelp, Yellowpages, Facebook, and many others.

37. Offer fresh and exciting resources

People love to get the downlow on what’s important. There’s an urge inside us to learn the best way to do a thing, or to get insider info we believe nobody else knows.

Offer people resources they can download, or peruse, that relate to your industry. Remember that we can take the first step in the transaction and offer value up front. We want to help our visitors even if they aren’t yet customers.

Other website owners see a valuable resource and include a link to it from their own sites. It’s like free juice. Everyone loves free juice.

Here’s some ideas:

  • Charts and graphs pertaining to your industry
  • Assistance with particularly troublesome issues in your market/industry. The more value the better
  • Free advice via your personal time (or an employee’s, of course) over a call. A free first-time consultation, for instance
  • Any information you think your target customer would like to have. Scour the web for it, or make it, and offer it.

38. Stand on the shoulders of your competition

Go to Google and search your target market. Look for the top 10 results, and do a simple competition audit.

Look for their strengths and weaknesses. Discover what their customers dislike about your competition and improve that within yourself. Ensure you can cover ground your opponents aren’t able and expand from there.

Find keywords that they all seem to be using and weave them into the narrative on your website. Obviously, you can’t just dump everything into one page, and you still must use amazing and inspiring design.

39. Use proper keyword research

If you’re into SEO you already know keyword usage is pretty critical. The thing is it’s very common for beginners to try targeting keywords that aren’t right for a certain article. It can be difficult trying to find the right voice for the story that guides the reader to continue reading.

It’s important you understand how keywords really work. Target KWs that have a high search rate, sure, but it’s gotta have a good cost per click rate, too. If nobody is spending a dime while searching this keyword then you’re marketing to the wrong audience (if you’re going for sales, that is).

40. Use keywords wisely

It can happen to anyone on any website. You forget you’ve already posted an article on a topic, and release a new article pretty similar to the one you already have. Especially if you use link silos (see below) you need to be careful the two articles aren’t competing for the same keywords.

Google may think it’s duplicate content and not show it on search results. You know those times Google tells you it prunes some results because they seem to be duplicated? Yeah, that’s this.

Don’t lock yourself out of link juice.

41. Link silos

A link silo is simply a section (typically a whole page dedicated to it) which contains links to other pages (typically on your own site, but not always.) People (and Google) like seeing these so long as they point to stuff people want to browse. If other visitors a link in here and stop searching for that thing, Google understands you are doing good and adds credit to the other links, even if minorly.

This one’s a simple one, but it works.

42. Prune your content regularly

All blogs get bloat.

Eventually, you have to just trim the fat. If a page isn’t doing well (or has never done well) it’s a candidate for pruning. Deleting old articles that aren’t offering anything to anyone does a few good things for us.

  • Removes slight strain from the server, as it has fewer pages to serve.
  • Tunes your site architecture, so people and robots find the proper articles more easily.
  • People consider this to be an update of sorts, so it helps keep them in your mind.
  • Old, outdated information can hurt your reputation.

If a page is ranked well, but the visitors aren’t biting then don’t prune it. Rework it. See above.

43. Descriptive content on all pages

You should add tasteful content to all pages, which briefly describes the purpose of said page.

This includes archive pages as well. This shows RankBrain and other search engines what to expect here, and better allows the crawlers to understand and place the page properly according to the content.

It doesn’t have to be a lot of text, maybe 300-600 words, but for people, it should be beautiful and interesting.

easy ways to drive traffic web traffic

44. Test your traffic every day

If it’s plausible you really should be checking your traffic at least once a day or two. Things can happen quickly, and you don’t want a part of your website to get bogged down and stop responding to visitors. Or Google could drop your rankings because of an error, for instance. If you aren’t paying attention you won’t know about it!

You should check on your keywords, backlink status, audience retention, conversion signals, bound rate, session duration, etc.

What gets measured gets managed. Do daily checkups for 5-10 minutes, not too much.

45. Use video in your content strategy

When it’s expected, video can really heighten a user’s experience. Just make sure you’re not using big videos as backgrounds on mobile, or flooding your web page with them. Video can be very large in file size and is often difficult to transmit quickly over the mobile internet. Remember, every second of delay in site loading causes a 7% drop in audience retention.

Video helps to enamor visitors for a longer duration than just a simple article, where people often skip around and browse the information they want the most. Whereas, a video can go on for 10 minutes while being entertaining, informational and maybe even a little immersive. Do video design and production well and it can be its own marketing avenue all itself.

46. Submit your website to content aggregators

There are websites where people submit links they find, which are then shared with people via a list of content. It’s possible you are on aggregate websites pretty often and may not realize it.

Every visit Reddit? What about any of these: Digg, Quora, StumbleUpon, Mashable, Voat, and many more.

All of these websites are great places to get users involved in your website, business or just to build a community. Often there are specific subreddits or niche groups within the website that cater to topics of endless variety. Find a niche that suits your market audience and attempt interacting.

One word of warning: these communities are very good at sniffing out advertising. Be genuine or be honest.

47. Attend physical locations, like conferences

Being able to see people face to face and promote your business and services is often very exciting. Talking with others who share your sentiments towards your market or industry can be rewarding and exhilarating. Not only this, but you may find new connections and friends, often with money and motivation to invest. These sort of events bring all types.

At conventions or conferences, it’s typically a good idea to set up a booth and simply promote. Booths often are around $200 for a day, sometimes more or less. You can hand out flyers, promotional items, free information, and downright sell services. It’s very fun.

48. Adopt an amazing internal link structure

You do need inbound links from other websites, often called backlinks. But only that won’t cut it.

You need to have an amazing link structure within your website. Are you on WordPress? You probably already have a pretty good system in place already, and with a few minor adjustments, it can become perfect!

In WordPress, make sure you are using the post name permalink structure, and not by month or year. The only exception to this rule is if you are a news outlet; you may benefit from keeping the year and month if this is you.

Both Google and end users rely on the webmaster producing logical links and connections that aim to guide the user down a path to your eventual goal, like sales.

49. Invite people to guest post on your website or blog

Allowing people with authority in your field to post on your website/blog can really do you both some good.

Bringing two influencers together typically enhances both audiences, by showing visitors another resource they may be interested in. You gain public appreciation by connecting two groups of people. To be more precise…

  • You get exposure to a bigger audience.
  • You gain credibility, which hinges on the trust from your guest.
  • Most likely the guest will create inbound links for you, targeting their article on your website
  • Your website gains social media growth, from shares
  • You get to network with other stars in your industry

Just be careful, because Google is cracking down hard on spam tactics. You should only guest post with people you truly trust and know will bring your audience value.

50. Hire an expert to do all of this for you

Seriously, this list is enormous and it’s not going to get smaller; only bigger.

It’s very easy to get lost in a thing such was website traffic, which really just boils down to marketing, and that’s a very old profession. The internet is new, but what we do on the internet is not. We’re still using the same methods of promoting and selling, just with updated facades and more modern conveniences.

Search engine optimization is truly a monumental task, especially if this is not typically your world. Hire someone to help you. You’re busy running your business, life, and community. You give all of yourself every day, so you shouldn’t expect to fully understand something so vast and overwhelming as digital marketing after reading one or two articles.

We offer full packages to showcase precisely the wonder and awesome that is your project, so please get in touch so your future begins today.

No matter what happens in the future, marketing will never go away. It will definitely change over time as it’s always done, and we’ll be there to ensure you’re on top of it all.

Until next time, here’s one last piece of helpful advice…

Bonus: Send out physical mail with memorable gimmick items

Lumpymail is a service where you can purchase funny and interesting little gifts that typically contain a way for you to deliver a message. For instance, a message in a bottle, or chopped up ‘money’, or a small garbage can they can immediately throw your letter into if they wish.

Anyone would be happy to get a little funny gift to brighten their day, even if it’s essentially just a novelty. The important aspect is it should stick into their minds. It’s something that interrupts the normal flow of their day to day and may help make a mark in their brain.

Do anything you can to (legally) grab their attention and show them your true self. Show your audience who you are and who you want to be.

That’s all for now.

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